Annabelle Cosmetics Spring 2017 Launch – Review, Swatches & Photos

New from Annabelle Cosmetics for Spring 2017 is a beautiful collection of eyeshadows, a primer, eyeliner and a mascara. This collection has  already hit drugstore shelves and believe me you won’t be disappointed.

Annabelle Cosmetics Spring Launch - Review, Swatches & Photos

Eye & Brow Palette (12.95)
This Eye & Brow Palette contains 8 eyeshadows and 2 brow powders which of course can be also used as eyeshadows. Within the 8 shadows there also contains 2 highlight powders. This palette comes with 1 double-ended applicator. I recommend using a different brush than the applicator included. The shadows feel very silky and apply smoothly with minimal to no fall out. The color pay  off is nice too, they have a sheer to medium color pay off depending if you apply them over a primer. These shadows do have some glitter in them so if you are more of a matte person not worry because the glitter/shimmer is very subtle and not in your face flashy.

Annabelle Cosmetics Spring Launch - Review, Swatches & Photos

First Row
First Row


Bottom Row
Bottom Row

Annabelle Cosmetics Spring Launch – Review, Swatches & Photos

Skinny Palette ($9.95)

Although I do love the Eye & Brow Palette I adore this palette a bit more. I find it’s a lot more pigmented and is so smooth and velvety. I reach for this palette more often and it’s perfect for traveling too. The palette  I have is in Taupe Neutrals Basics and I feel like I need to pick up a back up because I know I will eventually hit pan on this beautiful palette.

Annabelle Cosmetics Spring Launch – Review, Swatches & Photos

Annabelle Cosmetics Spring Launch – Review, Swatches & Photos

Annabelle Cosmetics Spring Launch - Review, Swatches & Photos

Chrome Eyeshadow – Rose Gold ($8.95)

An exceptional creamy texture for either a hint of shimmer or a bold metallic finish.  This chrome shadow has a very long-lasting formula. The color is so pretty and the texture is a dream to use. It’s very cushiony  with vivid, high-impact metallic color. I only used one swipe and no base for the swatch below. I have very dry eyes so not much creases for me, if you have oily lids I would recommend using the Annabelle eyeshadow base before application. I am definitely picking up a bunch of other colors next time.

Annabelle Cosmetics Spring Launch - Review, Swatches & Photos

Annabelle Cosmetics Spring Launch - Review, Swatches & Photos

Eyeshadow Base ($8.95/4.2g)
I love eyeshadow primers, not sure why exactly but every time there’s a new eyeshadow at the drugstore I get a bit too excited. The newly released eyeshadow base from Annabelle cosmetics intensifies colour while providing maximum lasting power and maximum hold. It only comes in one shade which is beige that blends easily and sure enough makes my eyeshadows last all day.

Application: Apply all over your eyelids with your fingers or using a small eye brush. Apply under your eyeshadow for a long-lasting effect.

Annabelle Cosmetics Spring Launch - Review, Swatches & Photos

Full Blast Mascara ($6.95)

The full blast mascara has a semi big wand just like it like my mascara wands to be. It provides really nice volume and separates my lashes without clumping.

Application: Hold the brush horizontally across the lashes and pull up through the lashes in a zig-zag action, nestling the brush first in the lash line. Repeat 3 applications for 9X MORE VOLUME.


Annabelle Cosmetics Spring Launch – Review, Swatches & Photos

Skinny Gel Eyeliner ($8.95)
Available in four shades; Black Onyx, Navy Blue, Umber Brown, Taupissime, this gel eyeliner with a 1.9 micro tip that glides on effortlessly. This liner is long lasting and waterproof for up to 12 hours. 

Application: Rest the tip on the base of your lashes and glide along the lash line from the inner corner to the extremity of each eye.

Annabelle Cosmetics Spring Launch - Review, Swatches & Photos

Brow Show Shaping Gel ($8.95/)

I usually fill in my brows with an eyeshadow, but I have lazy days like everyone else and sometimes I need to use something that’s quick and easy. I love using this brow shaping gel exactly for that reason, it’s a serious time saver.

Available in two shades; Light/Medium and Medium/Dark, defines and fixes eyebrows in one easy step.

Application: 1. Use the end of the Skinny Eyebrow Liner to brush eyebrows upward
                       2. Define the arches into the desired shape with the Skinny Eyebrow Liner
                       3. Fix your eyebrows with the Brow Show Gel to ensure amazing brows all day long


Annabelle Cosmetics, Shoppers Drug Mart, Walmart, London Drugs, Pharmasave, Loblaws

DISCLOSURE This post contains product(s) sent from the company or their PR team for editorial consideration. All opinions are my own and unbiased for the products mentioned.

About Beautetude

My name is Simera and I'm the blogger behind Beautetude. is a place where I will be reviewing skincare, haircare, and cosmetics, and anything else beauty related. I will also be posting makeup looks and in turn I hope it inspires everyone. Outside of blogging I am a 33 year old stay at home mom to a wonderful 10 year old boy who keeps me on my toes all day. I also do freelance work.

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  • Ooo, I like the colors Simera, they have such great pigmentation…I like a little sparkle myself, I find it is easier to apply… My oldest swears by Annabelle and says it is a good makeup with a decent price… xox

  • Jackie Harrison

    This brand sounds amazing something I will consider buying especially the eye shadow palette your review convince me not to back away if I see and to try it.

    • Go for it. I love how affordable their products are.

  • These look great! The pallete looks like it has some amazing colours.

    Gemma x

  • I placed out for all these new releases by Annabelle on Sunday when I was working. LOL! Good to know that these got your approval, might pick up a couple of palettes for myself.

    Shireen | Reflection of Sanity

  • Mes Voyages à Paris

    Beautiful photos!!


    Mónica Sors



  • Love Annabelle products – super affordable and well pigmented! Their eye makeup remover pads are my favourite.

    Blush & Pearls by Angela

  • I love the Eye and Brow palette!! Baci, Valeria – Coco et La vie en rose FASHION & BEAUTY

  • Paola

    The eye & brow palette is amamzing!!!
    Kisses, Paola.

  • Wow! these shades are gorgeous!!

    • I know right. I’m definitely loving this collection.

  • Cool line and swatches! 😉

  • alessandra

    Love the colors of the palettes

  • I’m not familiar with this line but these new releases look fabulous! That Rose Gold Chrome Eyeshadow is super pretty!

    • I know right. The Chrome shadow is my favorite.

  • LOVE these shades! 🙂 The palettes are fabulous!

  • Pilar

    Everything looks so nice! I’ve never tried this brand, but I want to try that eyeshadow base!

    • It’s a really great base for a drugstore brand.

  • tia_cherie

    I like the shades of the eye palette. I’m always looking for a good thin eyeliner too.

    • You would love these then. Thanks for visiting.

  • Yiotou_La

    The Skinny palette is so beautiful, look at these velvety shades! I haven’t heard of this brand before but everything looks amazing! x


  • Natasha Bhatt

    The eyeshadow palettes are to die for.. I love that u can use it fr brows and as eyeshadow.. Thanks fr sharing

    • I know right! I’m really impressed with it too.

  • Thanks for sharing this line. I have never heard of it but would love to try the eyeshadow palette and primer. Great review Simera!

    • Go for it. You won’t be disappointed.

  • I’m not familiar with this brand, so I appreciate you sharing your thoughts on these products. That eyeshadow palette is so pretty, I adore the colors in the bottom row especially! I, too, like to check out new eye primers whenever I spot one at the drugstore. It’s much more convenient for me to shop there for items like this than Ulta, which isn’t so close to me. Thanks for sharing, girlie, and I hope you’re having a great week so far!



  • Farah

    Amazing review. Everything looks like a hit!

  • Yasmin

    I really love the look of the palettes.

  • Libby

    I really love Annabelle products. They are so affordable and the quality is superb
    Loved your swatches Simera.

    • Thanks so much Libby! I agree with you their products are always so lovely.

  • Wow, everything looks amazing! I haven’t tried a lot of Annabelle products but it looks like I should change that this year. The Chrome Eyeshadow in Rose Gold is gorgeous! x

    Ann-Marie |

  • The palette looks wonderful.
    Cool brand
    Maggie Dallospedale

  • Great review, lady- I’ve never tried Annabelle before, but I def need to!

    Le Stylo Rouge

    • Yes go for it. You won’t be disappointed.

  • Nice review. Very informative. The products look worth to try.

  • Denise

    I am eager to get the gorgeous eye shadows palettes, the colors are sooo beautiful, I really loved them! And so many other lovely products – I never got anything by Annabelle! Hope you have a great weekend!

  • Great post, thanks for sharing) Have a good weekend!

  • I love the look of the eye palettes, so pigmented!

    Danielle’s Beauty Blog

  • Love the palette!! so beautiful 🙂

  • Love the colors in the palette!