“Power volume 24H Mascara delivers intense, dramatic volume that holds for up to 24 hours. A mega-sized brush deposits more mascara on lashes for quicker more extreme results, while innovative collagen formula creates captivating look that won’t deflate or shrink.”
I am a huge fan of the Voluminous line so trying out this mascara was pretty exciting. I think everyone knows by now how much I love the L’Oreal Voluminous Mascara but the main reason why I was excited to try out this mascara is because of one world, Collagen. This mascara has collagen spheres on the brush. The great thing about this mascara is it also has a slightly arched brush. I think this is what makes this mascara stand out.
The formula is matte, but it’s not what you typically associate with matte mascaras. It’s not drying and it doesn’t make my lashes look crunchy instead it provides my lashes with great volume and just enough drama. Even though it is a matte formula it didn’t feel heavy or weigh down my lashes and held a curl throughout the day.
I have been wearing this mascara all day for a few days and it didn’t flake or smudge at all. The great thing about this mascara is it also contains jojoba and palm oils as well as panthenol (Vitamin B5) . I usually need to apply 3-4 coats of mascara to achieve the intensity I am looking for but with this mascara I see a big difference with only one coat. I have tried applying three coats with this mascara just to see how clumpy it made my lashes, and I definitely think if you apply more then 3 coats it can start looking clumpy, but like I mentioned before I don’t need to apply that many coats with this mascara.
Walmart, Shoppers Drug Mart