Milani Cosmetics Eyeshadow Primer – Review & Photos

The Milani Eyeshadow Primer is the best eye shadow primer out there, bar none. Why is it so incredible? For starters, how about the 8-plus hours of performance it delivers? Or the fact that it turns every shadow – regardless of formula – into longwear? This lightweight, nonsticky color-intensifier and crease-minimizer goes on nude and once it dries down, it’s invisible. You’ll know it’s there, though. And so will your shadow.

 

Prepping the eyes with a good eye primer before eyeshadow application is so important. A good primer can turn dollar store eyeshadow into a nice vibrant long wearing shadow. It doesn’t matter if you use super expensive eyeshadows, if you aren’t using a good primer it will show on the eyes. I have been using the Urban Decay Primer Potion for years and I swore by it. That is until I tried the Milani primer. Thanks to Milani you can now stop splurging on expensive primers and use an affordable primer that literally works far better than any high end prier I have ever tried.

 

Packaging
The primer comes in a small gray squeeze tube that has a nozzle tip and black cap. I really love that I can easily squeeze out the perfect amount without sticking my fingers into a pot. It’s a lot more sanitary.

Availability
Even though Milani is easily found in the states it can be hard to find in stores within Toronto. I bought this primer from Well.ca and I know some Milani products are available at Super Center but not sure if this actual primer is available.

Staying Power
To thoroughly test out this primer I have tried it with dollar store, MAC, Urban Decay, Wet n Wild, elf, theBalm, Zoeva eyeshadows and every single one of them has lasted a good 8 hours over this primer without creasing, fading or transferring. Call me impressed.

Application
I only need a tiny dot of product for each eye. It’s an easy primer to blend into the skin and because of the slight tint you can see exactly where you are applying it. Once it’s blended into the skin I don’t notice any tint to my skin. This primer feels super creamy so I’m not tugging my skin to apply it. It’s important to wait until this primer is completely dry before applying any shadows, otherwise the shadows can end up looking blotchy. It takes about 30 seconds for it to fully dry. When you first apply the primer it has a slight sheen but once it dries it has a matte finish. Also  after 30 seconds it is tacky enough for shadows to grab onto it.

 

 

 

 

Milani Cosmetics Eyeshadow Primer - Review & Photos

Milani Cosmetics Eyeshadow Primer - Review & Photos

 

 

 

Milani Cosmetics Eyeshadow Primer - Review & Photos

Milani Cosmetics Eyeshadow Primer - Review & Photos

IMG_6205

Milani Cosmetics Eyeshadow Primer - Review & Photos
MAC Deep Truth Eyeshadow With & Without the Milani Eyeshadow Primer

 

 

 

 

 

What I Like

  • Affordable
  • Creamy
  • Non sticky
  • Lasts 8 hrs
  • A little bit goes a long way
  • Prevent eyeshadows from creasing and fading
  • I didn’t notice any fragrance
  • Made in the USA
  • Cruelty-Free

What I Don’t Like

  • Can be hard to find in Canadian stores

 

 

WHERE TO BUY
$5.99 / 9ml
Milani, Well.ca

The Milani Eyeshadow Primer is the best eye shadow primer out there, bar none. Why is it so incredible? For starters, how about the 8-plus hours of performance it delivers? Or the fact that it turns every shadow – regardless of formula – into longwear? This lightweight, nonsticky color-intensifier and crease-minimizer goes on nude and once it dries down, it’s invisible. You’ll know it’s there, though. And so will your shadow.   Prepping the eyes with a good eye primer before eyeshadow application is so important. A good primer can turn dollar store eyeshadow into a nice vibrant long wearing…
Packaging - 10
Ease Of Use - 10
Formula - 10
Staying Power - 10
Price - 10
Value - 10

10

Overall I am so pleased with this primer from Milani. I will no longer be purchasing expensive primers and will continue purchasing this primer. I love how long it makes my eyeshadows last well beyond 7 hours.

BEAUTETUDE APPROVED

About Beautetude

My name is Simera and I'm the blogger behind Beautetude. Beautetude.com is a place where I will be reviewing skincare, haircare, and cosmetics, and anything else beauty related. I will also be posting makeup looks and in turn I hope it inspires everyone. Outside of blogging I am a 33 year old stay at home mom to a wonderful 10 year old boy who keeps me on my toes all day. I also do freelance work.

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  • This eyeshadow primer looks great!! It really does make a huge difference in the long wear of your eyeshadow

    Candice | Beauty Candy Loves

  • Jackie Harrison

    I never try it so I need to see if it works.

    • It’s awesome. I don’t use anything else.

  • Fresh Face Beauty

    Milani is not available in India too 😕 & International shipping is crazy 😭
    http://freshfacebeauty.in

  • I like this brand Milani is amazing.

    i love their products

    kisses

    Maggie Dallospedale Fashion diary – Fashion blog

  • The staying power sounds really impressive not to mention the affordable price. I need this primer!

    Rowena @ rolala loves

    • I think you will really like this primer from Milani.

  • Elena Dal Maso

    What a big difference, Simera, between with or without primer…
    A great help for eye shadows 🙂

    xoxo
    http://www.bellezzefelici.blogspot.com

  • Great review. I only have recently learnt of this brand from my sister, she sent me some lipsticks that I love. This primer sounds great. I had no idea they made primer. <3/Madison
    Style For Him

  • Marianna Silvone
  • Оксана Золотухина

    I would like to try this, it sounds good!!!!

    http://fairyland111.blogspot.com/

  • Anshul Bhargava

    Wow Simera!! I would definitely love to try this primer. It looks really really good, and promising. Love the review, as always, dear!! <3

    http://anshul90.com

  • Ohhh, I have been looking for another drugstore eyeshadow base to try, love my Essence but I’m curious to try others so this is perfect! Will pick this up the next time I hit SuperStore.

    Shireen | Reflection of Sanity

    • I have yet to try out a primer from essence. Not sure if I would though I am very happy with this one.

  • Denise

    Ever since I started using eye primers I can’t let go of them, now! I have always heard that Milani is a great brand, but I agree that it is difficult to find out of the US. I think this primer would be a must-have on my list, cause you recommended it so well! Hope I find it!
    DenisesPlanet.com

    • Yes I agree primers are a must have. Milani is widely available online. A number of different retailers do ship internationally.

  • My #1 Holy Grail primer EVER!!! It seriously makes any crappy shadow last!

    • OMG So true. I will never fork out money fro expensive primers ever again.

  • Missy May

    Affordable and lasts 8 hours, – Now that’s a good reason for me to try this product.

    missymayification.blogspot.co.uk

  • This primer really looks amazing! It’s already on my wishlist! =)

    NEW POST on http://whattostyle.blogspot.com/

    xoxo,
    Jessica

  • Stripes n Vibes

    Wow, that sounds like a really really great product! Thanks for the review!

    Tanya
    http://www.StripesNVibes.com
    BlogLovin

  • rachna sharma

    i love how well it works…definitly adding it to my wishlist!

    • I hope you like this as much as I do.

  • The primer makes that eye shadow colour come out really well. I’ll add this to my list of must buys to the month. Thanks for the review Simera

    New Post – Up – Toni & Guy Prep – Review

    • My pleasure hun. Please let me know how you like it.

  • Tracy

    What a great product! Thanks so much for the wonderful review!

    http://fashion-soup.com/

  • Oooh, I need to pick some of this stuff up, STAT!

    -Ashley
    Le Stylo Rouge

    • Go for it I am sure you will love it.

  • Natasha Bhatt

    I would definitely get hold of this if i find it… 10/10 is amazing.. lovely review 🙂

  • I’m loving the final effect, much more intense. Thanks for sharing!

    Natalia
    http://www.lindifique.com

  • I have some of their eyeshadows so I definitely need the matching primer 😉 It seems really good quality for the price, unfortunately it’s hard to get Milani here 🙂

    Velvet Blush

    • It’s too bad it’s hard to find Milani products. I usually buy them online from a site that offers International shipping. I love their eyeshadows too.

  • Natalie Carlson Brown

    It’s great to know that this inexpensive primer works so well! Thanks for the information & review. 🙂

    • It sure does. Works just as good if not better than the primer from Urban Decay.

  • I have been looking for a good and inexpensive primer… this once sounds superb Simera… I will have to get my daughter to locate a couple of these in the US and then send them to me. I don’t think I would need a lot but I absolutely love the color pay off you showed with the blue xox

  • Was really looking for an inexpensive primer. Hope will find this online in India 🙂

    • If you try it please let me know how you like it.

  • rakhshanda

    I don’t usually use primers but this one looks impressive! Nice review 🙂

    http://www.rakhshanda-chamberofbeauty.com/

  • Such a wonderful review dear! ^^

  • It does intensify the eyeshadow greatly… nice review.