Coastal Scents Step One Eye Primer – Review, Swatches & Photos



Product Description
First things first! Step One—a perfect primer for your eye makeup application. Begin with a flawless canvas, on which to create lasting eye shadow color with crease-free, fade-free and smudge-proof longevity. Create a base on your eyelid before applying eye shadows–and prepare for some serious eye makeup wow-factor!”


I have been using the Urban Decay Primer potion for years and I swear by it but it’s really pricey and I have been searching for a more affordable option without losing quality.  Coastal Scents recently launched their own eye primer, The One Step Eye Primer which comes in a tube packaging much like the Urban Decay Primer Potion.  I decided to pick it up while Coastal Scents was having their 4th of July and I have to say I am pleasantly surprised.

I have to admit I wasn’t really expecting anything special with this primer but wow does it deliver amazing results for only $9.95. It has a dense creamy formula that has a light beige tint that turns completely sheer once blended out.  The Step One Primer makes low to high end shadows a lot more vibrant without any signs of creasing, fading or smudging. My eyeshadows last all day long and my makeup looks fresh up until I decide to wash it off, about 12 hours.  I have even tested this primer with dollar store eyeshadow and was blown away with the vibrancy those shadows provide on top of this primer.

I love this eye primer so much that I take it one step further and apply it under my eyes before I apply my concealer. The result is amazing, it provides a flawless base for my concealer.


Coastal Scents Step One Eye Primer - Review, Swatches & Photos

Coastal Scents Step One Eye Primer
Coastal Scents Step One Eye Primer



Coastal Scents Step One Eye Primer - Review, Swatches & Photos
Before & After

As you can see these shadows don’t even look like the same shadow but they are. The one on the left was applied on bare skin and the one on the right was applied over the Step On Primer.


Overall I am so glad I found an alternative to the Urban Decay Primer Potion and I am so glad I don’t need to spend $20 for a primer anymore. The Step One Primer from Coastal Scents delivers on it’s claims and makes my eyeshadows last for a very long time without creasing, fading or smudging. The price is just right as well. If you read my blog you know my only issue with Coastal Scents is their shipping prices to Canada is a bit steep but other than that I will continue to shop at Coastal Scents like I have been for years.





What I Like

  • Affordable
  • Creamy
  • Makes eyeshadows vibrant and long lasting
  • Great if you have oily or dry skin
  • Can e used under the eyes before concealer application
  • A little bit goes a long way
  • Cruelty – Free


What I Don’t Like

  • Nothing! I’m in love!




Coastal Scents
$ 9.95 / 10ml

DISCLOSURE: This post contains product(s) sent from the company or their PR team for editorial consideration. All opinions are my own and unbiased for the products mentioned. Shipping fees were paid by Beautetude.

About Beautetude

My name is Simera and I'm the blogger behind Beautetude. is a place where I will be reviewing skincare, haircare, and cosmetics, and anything else beauty related. I will also be posting makeup looks and in turn I hope it inspires everyone. Outside of blogging I am a 33 year old stay at home mom to a wonderful 10 year old boy who keeps me on my toes all day. I also do freelance work.

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