Jordana Eye Primer Eyeshadow Base – Review, Swatches & Photos

 

What Jordana Cosmetics Claims

• Brightens & Illuminates
• Extends Eyeshadow Wear
• Dual Purpose, use as a Base & Highlighter
• Made in USA

Tips & Tricks
Using a brush or fingertip apply a thin layer over entire lid blending up towards brow area. Let dry, then continue with eyeshadow.

 

If you wear eyeshadows often then the importance of applying an eye primer underneath the eyeshadows is very crucial. The purpose of a primer is to make eyeshadow more vibrant and it makes them last all day long without fading or creasing. I usually use Painterly Paint Pot from MAC as my main primer but I really wanted to try something more affordable and see how it compared to a higher end primer. I purchased the Jordana Eye Primer/base from Beauty Joint for under two dollars and I am really pleased with the results.

This primer comes in a very small pot with a see through twist off lid much like the Jordana Eyeshadow/Brow Powders. The primer has a pink undertone much like Painterly Paint Pot from MAC. I don’t think the color of the primer is big deal since the eyeshdows will cover up the primer anyway. I have a yellow undertone and once I apply eyeshadow over the primer you can’t see the primer.

The consistency of this primer/base is dry. It’s not as creamy as the MAC Paint Pots but once you warm up the primer with your finger it’s becomes easier to work with and blending it out is not an issue.  You do need to blend it out pretty quickly because it does dry fast and it dries to a powder finish. I would have to disagree with the claim that this primer illuminates and highlights. It is totally matte and does not add any lightening effect.

What I really love about this primer is how vibrant it makes my eyeshadows. I have dry eyes and this primer doesn’t feel any drier to me then any other primer. It also has never creased on me throughout the day. If you do find when using this primer your shadows crease during the day then you are applying too much. As with any primer you only need a very thin layer, if you apply too much it will have the reverse effect of what you want it to do. If you have oily lids then try applying a primer under this base. Since this is more of a base then a true primer.

 

 

Jordana Eye Primer Eyeshadow Base - Review, Pictures & Swatches Jordana Eye Primer Eyeshadow Base

Jordana Eye Primer Eyeshadow Base - Review, Pictures & Swatches

Jordana Eye Primer Eyeshadow Base - Review, Pictures & Swatches

Jordana Eye Primer Eyeshadow Base - Review, Pictures & Swatches

Jordana Eye Primer Eyeshadow Base - Review, Pictures & Swatches

Without Primer / With Jordana Eye Primer

 

 

 

What I Like

  • Inexpensive
  • Makes eyeshadows more vibrant
  • Does not crease on me
  • Matte finish
  • A little bit goes a long way

 

What I Don’t Like

  • Product has to be warmed up with fingers to make it more creamy
  • Not available in Canada
  • Pot packaging makes it unsanitary
  • Only one shade available

 

 

WHERE TO BUY
$1.99 / 1.86g
Jordana Cosmetics Website

 

 

Have you tried the Jordana Eye Primer? What is your favorite budget friendly primer?

  Tips & Tricks Using a brush or fingertip apply a thin layer over entire lid blending up towards brow area. Let dry, then continue with eyeshadow.   If you wear eyeshadows often then the importance of applying an eye primer underneath the eyeshadows is very crucial. The purpose of a primer is to make eyeshadow more vibrant and it makes them last all day long without fading or creasing. I usually use Painterly Paint Pot from MAC as my main primer but I really wanted to try something more affordable and see how it compared to a higher end…

Review Overview

Packaging - 8
Pigmentation - 10
Texture - 8
Staying Power - 10
Price - 10
Value - 9

9.2

Beautetude Approved

I took a chance buying this primer and I am really pleased with it. I think it's a great affordable primer that makes my eyeshadows last all day without fading or creasing. I would repurchase this primer again in the future. My only issue with Jordana Cosmetics is of course their availability in Canada.

About Beautetude

My name is Simera and I'm the blogger behind Beautetude. Beautetude.com is a place where I will be reviewing skincare, haircare, and cosmetics, and anything else beauty related. I will also be posting makeup looks and in turn I hope it inspires everyone. Outside of blogging I am a 33 year old stay at home mom to a wonderful 10 year old boy who keeps me on my toes all day. I also do freelance work.

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  • Mayuri Dahibhate

    This sounds like a great primer.. Nicely reviewed babe 🙂

  • Libby

    Great review

  • I adore Jordana but have not tried this product, it really makes that colour pop and sounds like a great budget option! I will have to check out Beauty Joint as well.. sounds dangerous!

    • lol I know what you mean shopping online can be dangerous to the wallet.

  • Yasmin

    Would love to try this

  • Libby

    Great review Simera I am always looking for a new primer to try out

    • Glad you enjoyed my review Libby. This is so affordable I think you will like it.

  • Great review dear, I can tell the difference!!!!

    http://www.plogstyle.com

  • The Real Tina Fay

    I like how affordable it is

  • Wow, it really makes a difference! The eyeshadow appears much more vibrant.

    • I know right, it’s a big difference.

  • Jordana is such an underrated brand. If only they worked on their packaging it would maybe gain more popularity.

    • I really agree. I really like their lip product packaging but changing their eye product packaging would be great.

  • PrinCess Dua Khan

    very nice shades. i love this
    http://www.healthblushon.com

  • I’m liking the difference with the eye primer and I second Anon Beauty’s comment.. it’s definitely an underrated brand.. oh well!

    • I totally agree. I think part of the problem is that it’s not available in many countries.

  • Seems great and affordable. Can really make out the difference with eye primer. Well reviewed Simera 🙂
    http://theknotstory.com/

  • Maisha Sharma

    super geat review… pretty cheap but sad it got only one shade… i absolutely need it because i apply shadows and make up a lot…

    • Yes it’s a really affordable primer that works really well if used properly.

  • Jackie Harrison

    It sounds like an awesome product but with my schedule always rushing I do not have time to get it warm and creamy to apply this will be for special occasion. Love the shade is so pretty.
    http://tifi11.blogspot.com

    • I can understand it does require some effort when using this primer.

  • Ileana

    WOW! I did not even know that such thing existed…! It really makes the eye shadows shades better!

    xoxo

    Novelstyle

  • Great review, Simera!! I can’t live without primer and from your pictures I can see how good it is! The with/without pic explain the product wonderfully, but this primer looks almost white once swatched, is it true or is my screen?
    Have a wonderful day
    xoxo

    • Hi Valens. It does look more white on the screen but in person it does have a pinker undertone.

  • Farah

    Really helpful review

  • Dressed with soul

    To be honest I don’t use a primer but this one seems to be convincing 🙂

    xx from Bavaria/Germany, Rena

    http://www.dressedwithsoul.blogspot.de

    • It’s a great product if you use a primer.

  • I definitely need to find a good one. This price point is great!

  • I have this one and i really like it ! Especially when i’m using pigments 🙂

    • Glad you like it. I really enjoy it too.

  • Nami

    I use this often and it works really good.

  • Natasha Bhatt

    I love this product… very versatile.. nicely reviewed 🙂

  • ElleSees.blogspot.com

    omg i need to get this!! love jordana!!

    • I think you would like it. It’s so inexpensive.

  • WOW! It really does give your eye shadow an extra pop! I will have to try this out! Thanks for the review!

    • My pleasure Rachel. Thanks for stopping by.

  • Laura

    Great review! I can really tell a difference with/without the primer. I’ll have to keep an eye out for this!

    • Glad you like it.Thanks for stopping by.

  • Toni

    Great swatch

  • Serena Reale

    beautiful this colour, great review dear

    http://www.romwe.com/flashsale/activeleft/3t4?active_id=464

  • Diference os notorius! Nice review Simera!

    http://www.urbanikamoda.blogspot.com

  • Liza

    Awesome review

  • MilanoTime

    Nice review babe!
    kisses
    http://www.milanotime.net

  • That is an awesome price! I don’t think I’ve seen primer that cheap before. Thanks for doing the review, I’ll have to try this out once my current pot is gone.

    http://howtomakehome.blogspot.com

    • I know right it’s so inexpensive and works pretty good.

  • MELINDA

    I love Jordana but it’s so hard to find

    • I know that’s a huge downside, but I buy it online for a really great price.

  • Oh wow- what a difference with this primer! I am just newly getting into eye primers and for $1.99 I really need to try this one. So happy you shared this with us!!! XOXO, Sissi

    • My pleasure hun. If you do end up trying it out please let me know how you like it.

  • Sarh

    It is really budget friendly!

  • Indian Savage

    Jordana is a good brand and It has a great budget!
    Lovely colors
    Kisses
    The Indian Savage diary

    • It sure is. I really want to try more of their products.

  • Wow…. photo says it all…color look so pigmented with this.
    Would definitely try to find this. Great review love.

  • Looks like it does it’s job.=)

  • Nice price – I’d definitely give it a try 🙂
    Rathana xo FabFashionaire.com

  • Melissa

    Super product

  • sounds so good!! I doubt if I will find it in India *sob* *sob*
    how nicely it brightens up the shadow!!

    • I know so sad it’s not sold in Canada either.

  • Diana Ashuayem

    Wow,love it and its affordable too. Is there a retail store that sells it?
    effortlesslady.blogspot.ca

    • Unfortunately Jordana is not available in Canada

  • I havent tried an eye primer before so this was really interesting. I don’t think this brand is available here sadly. Thanks for sharing your thoughts with me…Have a great Friday!

    • I think it’s easier to buy it online Hun

  • Bella Pummarola

    What a difference! I don’t use a primer, but I’m considering it now..

    http://bellapummarola.blogspot.it/

  • Richa Saxena

    I love Jordana! They make such great products & at such affordable prices…I wish they were more easily available where I live! Beautifully reviewed 🙂

  • Jo

    I loved its shade <3 looks superb <3 nice review sweetie 🙂
    http://www.fineartandyou.com

  • Poo@beautyandmakeupmatters

    Jordana makes nice affordable products.. and this primer does a decent job tooo.. inspite of the cons listed here.. I really liked the diffrence it made to the eye shadow pigmentation! 🙂

    • It does a wonderful job with eyeshadows.

  • Gi.

    I like it!
    kisses Gi.

    passa, new post
    http://f-lover-fashion-blog.blogspot.it/

  • Loved it dear. Nicely reviewed 🙂

    http://naturelbellefemme.blogspot.com